Build trust first

Not a niche. A standard.

The premium step, move into The King Maker Code, then advance into personal coaching. Three tiers. Clear value. Each step earns the next one.

  • Book builds trust and awareness.
  • Code gives structure and implementation.
  • Coaching creates accountability and acceleration.
  • The audit points people to the right tier.

Tier 1: Book

Lead with the written framework. Low friction, high trust, and a clear introduction to the standard.

Tier 2: Code

A paid guide or program that turns the book into a practical system people can use immediately.

Tier 3: Coaching

Personal coaching for men who are ready for direct guidance, accountability, and deeper change.

1Book
2Code
3Coaching

The entry point

The book is the trust-building start. It introduces the standard, frames the problem, and makes the next offer feel natural.

The paid step

The King Maker Code

A paid guide or system that turns the idea into practice.

Why it matters

This is where value becomes tangible and implementation begins.

The premium step

1:1 Coaching

Direct support and accountability.

Application only

Reserved for serious clients.

Outcome-focused

Built for visible progress.

How the funnel works

Services ladder

Tier 1

Book: The King Maker

The trust-building starting point.

Tier 2

The King Maker Code

A paid guide or program that shows the framework in action.

Tier 3

Personal Coaching

High-touch support for men ready for direct help and faster progress.

Readiness Audit

Use this to route people into the right tier.
Question 1 of 5

1. Where are you most willing to start?

Pick the path that feels right now.

2. How much structure do you already have?

Be honest about your current system.

3. What kind of support do you value most?

Choose the best fit.

4. What are you most likely to commit to today?

Start where commitment feels real.

5. What should happen next?

The result will route them to the next tier.

Your Result
See the ladder

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Why this works

This structure builds trust first with the book, increases commitment with the paid Code, then offers personal coaching to the people who are ready for high-touch support.